Measurement Is Not An Option...

Measurement Is Not An Option...

Nonprofits are something I have grown up around. My parents have never worked for one, but we have always volunteered for them, and done our best to help out with what we can. Nonprofits are such an important part of society and have even started to move purpose into the profit world.

Measurement for nonprofits is not an option. Relationships with their membership provides volunteers, money, donations, fundraising, help to spread awareness and even more. She provides some overall tips to the measurement process for nonprofits.

            Use your already defined mission to define your objectives.

            Use content analysis to measure activity, sentiment and messaging.

            Use surveys to measure what people think about you.

            Measure behavioral change and results during a crisis.

These steps can be helpful in other ways as well. However, they are a priority in nonprofits and measuring nonprofit work. Looking into these steps for your nonprofit can be a lot of work at first, but they aren’t really an option. They can help you form, build and keep relationships. These things in return keep the nonprofit running through money and volunteers.