Social Media is for You and for Me!

Social Media is for You and for Me!

Posting on your personal social media accounts can be fun, flirty, exciting and most of all easy! When you wear that really cute dress or go on a date with your adorable significant other, you automatically choose to take a picture, create a caption and post. However, when put in charge of social media content for a company or organization, we fail to find content creation that easy. Being a social media account manager brings on a lot of planning, thinking, creating and contemplating in the process of posting for the account.

When learning about posting on social media the authors of "The Art of Social Media," Guy Kawasaki and Peg Fitzpatrick, have given me a lot of great tips on perfecting your content. A great tip to remember is to be more interesting and engaging by not only posting your own generated content. It can actually be very helpful for you to post interesting things that relate to your industry. An example given in the book would be Motorola posting about the top list of Android apps this year.  This post would not be about Motorola's marketing campaign, discounts, products or services. This post however would still connect with their target audience and followers on that platform. I find myself winning on the content about the company, but usually find myself losing when attempting to find a mixture of both types of content. After reading this, I automatically started to brainstorm for ways to change that about my social media skills.

One of the ideas I came up with was to start following different accounts or aggregators that post content about the specific industry my social media account is associated with. This could generate content to not only share related content but also generate ideas for my own, new content as well. Another tip to changing up your content is to continuously be doing an analysis of what other organizations are doing successfully. Tap into another industry and see what types of related content they are sharing. Then you can go back to your drawing board and have new, fresh ideas that you can connect to your industry. Lastly, I think the best way to think of content that doesn’t push your brand is to understand what your audience likes. Let’s say you are working for an electronics repair store. Let’s also say your audience members are people who enjoy electronics, but don’t want to pay full price for them. You could try and post things related to discounted electronics, electronic accessories and so on.

I would love to hear more ideas about creating content for social that relates to your company or organization. Please join me in growing in this area and help me by commenting below with any suggestions!